Title | Mom |
Agency | Wieden + Kennedy |
Campaign | Life's a Moving Target- Target |
Advertiser | Target Corporation |
Brand | Target |
Date of First Broadcast/Publication | 2010 / 9 |
Business Sector | Apparel & Accessories Stores |
Tagline | Expect More. Pay Less. |
Story | When mom is doing her thing in the kitchen, she is queen. And when shes got the right (and affordable) stuff in her kitchen to do her job, shes gonna rock it. It doesnt matter if shes whipping up a soufflé, trying a new lobster dish, or busting out some pancakes for the kids. Mom is a kitchen goddess thanks to the low prices at Target. She cooks, she saves, and, oh yes, she rocks. |
Media Type | Television & Cinema |
Length | |
Market | United States |
Soundtrack | For Those Who Are Ready to Rock, We Salute You |
Creative Director | Monica Taylor |
Creative Director | Kathy Hepinstall |
Copywriter | Tatum Shaw |
Art Director | Ken Meyer |
Agency Producer | Erin Goodsell |
Account Director | Bryan Tilson |
Account Executive | Ellen Kong |
Account Executive | Rachel Parker |
Executive Creative Director | Mark Fitzloff |
Executive Creative Director | Susan Hoffman |
Executive Agency Producer | Ben Grylewicz |
Production Company | Moxie Pictures |
Director | Errol Morris |
Editing Company | Rock Paper Scissors |
Music | AC/DC |