Title | Helivery |
Agency |
.
|
Campaign |
Forbes Helivery
|
Advertiser |
Forbes
|
Brand |
Forbes
|
Posted | May 2012 |
Business Sector | Newspapers, Magazines, Books
|
Tagline | Why deliver at the bottom when our readers are at the top? |
Story | The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. |
Result | Successfully managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly. |
Media Type |
Case Study
|
Sound Production |
S de Samba
|
Director |
Alex Miranda
|
Production Company |
TratorFilmes
|
Advertising Manager |
Antonio Camarotti
|
Account Supervisor |
Natalie Bursztyn
|
Account Director |
Carolina Rocha
|
Producer |
Mauricio Granado
|
Art Director |
Rafael Rizuto
|
Copywriter |
Rafael Donato
|
Creative Director |
Eduardo Marques
|
Executive Creative Director |
Claudio Lima
|
Executive Creative Director |
Fred Saldanha
|
Group Creative Director |
Anselmo Ramos
|