Title | Respect |
Agency | Innocean Australia |
Campaign | RESPECT |
Advertiser | Kia Motors |
Brand | Kia Australia |
Date of First Broadcast/Publication | 2011 / 10 |
Product | Rio |
Business Sector | Compact & Small Cars |
Tagline | Rio Reborn. RESPECT |
Philosophy | Kia Australia, through Innocean Australia launches the new Reborn Rio, with a spot entitled, "RESPECT". Unlike most small cars, the new Rio is not a compromise - it's a small car that even guys will want to drive. To drive this spot, the famous anthem by Aretha Franklin, RESPECT has been given a fresh twist. |
Media Type | Television |
Soundtrack | R.E.S.P.E.C.T |
Strategic Planner | Kathy O'Connor |
Account Executive | Janine Allan |
Account Director | Simon Hornery |
Music Arranger | Ramesh |
Music Company / Composer | Song Zu |
Editor | Adam Wills |
Cinematography | Bob Humphries |
Executive Producer | Jonathan Samway |
Production Manager | Marge McInnes |
Director | Tim Bullock |
Production Company | Prodigy |
Agency Producer | Tania Templeton |
Art Director | Lyndal Kearney |
Copywriter | Jenny Mak |
Creative Director | Scott Lambert |