| Title | The Ugly Duckling |
| Agency | Ogilvy Guatemala |
| Campaign | Scrabble tales |
| Advertiser | Hasbro |
| Brand | Scrabble |
| Date of First Broadcast/Publication | 2012 |
| Business Sector | Toys & Games |
| Media Type | |
| Chief Creative Officer | Ramiro Eduardo |
| Creative Director | Herberth Monterroso |
| Copywriter | Desire Cojulum |
| Illustrator | Sua Agape |
| Art Director | Fernando Mira |
| Art Director | Christina Irving-Bell |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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