Randy Rinaldi
Executive Creative Director at Publicis Indonesia
Jakarta, Indonesia
TitleDaily Fun Math
Agency
Campaign Daily Fun Math
Advertiser PT KIE Indonesia
Brand Kumon
Date of First Broadcast/Publication 2012 / 1
Business Sector Colleges, Universities & Education Centers
Tagline 2000+12 Calendar
Story Background
KUMON is the world's largest after-school math enrichment program for kids, with 16 million children enrolled in more than 26.000 KUMON centers in 46 countries, famous for their everyday learning method to optimize children's true potential.
Insight
Routine can be boring, especially when it comes to education.
Challenge
How can we introduce the KUMON everyday learning method in a fun and exciting way?
Idea
We create a daily fun math calendar.
Result
The calendars were sent out to families with 5-6 year old children living around KUMON's main branches in the city of Jakarta. More parents in each neighborhood come together to register their child.
Philosophy See attached presentation board.
Problem See attached presentation board. 
Result See attached presentation board. 
Media Type Other Collateral
Soundtrack None
More Information None
Executive Creative Director
Senior Graphic Designer
Graphic Designer
Graphic Designer
Creative Group Head
Copywriter
Copywriter
Production Artist
Typographer
Typographer
Typographer
Head of Studio
Account Management

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