Ray Swan
Creative Team at Rothco, part of Accenture Song
Dublin, Ireland
TitleThe Jonah Lomu Machine
Agency
Campaign Rugby World Cup 2015
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication 2015 / 8
Business Sector Beers, Ciders, Lagers
Tagline Heineken
Story To kick off Heineken’s global sponsorship of Rugby World Cup 2015, ROTHCO created the ‘It’s your call’ campaign. But in order to bring the campaign to life at a local level, ROTHCO also produced an online film to engage Irish consumers and ultimately, invite consumers to take part in the campaign so that they could be in with a chance to flip the coin at Ireland’s pool games. The idea behind the 'it's your call' campaign is a celebration of the unpredictable nature of rugby, so with that in mind Heineken hid Rugby’s biggest ever star, Jonah Lomu, in a tiny box in a Dublin pub. With a guest appearance from ex Ireland player, Shane Horgan who could have predicted what would go down… 
Media Type Web Film
Length
More Information https://www.youtube.com/watch?v=mYyJQYxAVU4
Agency Producer
Art Director
Copywriter
Executive Creative Director
Strategic Planning Director
Account Director
Account Manager
Production Company
Director
Producer
Executive Producer
Social Manager
Post Production
Sound
Digital Strategy

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