| Title | Frozen Food |
| Agency | Mudra Communications Pvt. Ltd. |
| Campaign | Frozen Food |
| Advertiser | PE Electronics |
| Brand | PE Electronics |
| Posted | July 2011 |
| Business Sector | Corporate Communication |
| Philosophy | We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics. |
| Result | The Multi Airflow system was a runaway success during the summer months when this activity was conducted. Electrolux registered a 45% increase in enquiries and increased their share of the freezer market by a factor of 3. In fact, this campaign is set to be released by Electrolux in other countries to promote sales of deep freezers. |
| Media Type | Packaging, Branding & Design |
| Chief Creative Officer | Bobby Pawar |
| Executive Creative Director | Nirmal Pulickal |
| Creative Director | Raylin Valles |
| Art Director | Raylin Valles |
| Designer | Raylin Valles |
| Copywriter | Raylin Valles |
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