Rebecca Luff
Editor at MPC LDN
London, United Kingdom
TitleThe Inevitable
Agency
Campaign The Inevitable
Advertiser KFC
Brand KFC
Date of First Broadcast/Publication 2015 / 7
Product Chicken Share
Business Sector Restaurants & Fast Food
Story To build awareness of ‘Chicken Share’, KFC’s new sharing range, BBH has created a campaign which positions the brand as the fast food of choice to share with friends.
‘The Inevitable’ celebrates friends and their power to overcome the obstacles life throws at them. The film portrays a natural life-stage phenomenon that most friends experience in some form, at some point in their lives. The key emotional take out being that our friendships are made stronger and more fulfilled through the act of sharing. 
Media Type Television
Length
Editing Company
Sound
Advertising Manager
Creative Team
Creative Team
Creative Director
Strategist
Strategy Director
Strategic Business Lead
Account Manager
Account Director
Agency Producer
Production Assistant
Production Company
Director
Executive Producer
Production Company Producer
Director of Photography (DOP)
Post Production
Editor
Sound
Agency Producer
Photographer

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