Rebecca Rossi
Copywriter at AdmCom
Bologna, Italy
TitleKeep Playing
Agency
Campaign Keep Playing - Casinò di Venezia
Advertiser Casinò di Venezia
Brand Casinò di Venezia
PostedApril 2007
Product Game/leisure
Business Sector Others
Story This is an ambient idea for Casinò di Venezia. 2 baggage claim belts at Venezia's airport are dressed to look like a roulette. The passengers claiming their baggages are receiving 1 free entry at the Casinò.
Result Since the initiative has started (february 2007) the number of guests at Casinò raised up to 60%
Media Type Outdoor/Out of Home
Market Italy
Agency Producer
Executive Creative Director
Copywriter
Graphic Designer
Graphic Designer
Advertising Manager
Account Executive
Account Executive
Copywriter

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