Title | Keep Playing |
Agency | AdmCom |
Campaign | Keep Playing - Casinò di Venezia |
Advertiser | Casinò di Venezia |
Brand | Casinò di Venezia |
Posted | April 2007 |
Product | Game/leisure |
Business Sector | Others |
Story | This is an ambient idea for Casinò di Venezia. 2 baggage claim belts at Venezia's airport are dressed to look like a roulette. The passengers claiming their baggages are receiving 1 free entry at the Casinò. |
Result | Since the initiative has started (february 2007) the number of guests at Casinò raised up to 60% |
Media Type | Outdoor/Out of Home |
Market | Italy |
Agency Producer | Alessandra Bigatti |
Executive Creative Director | Maurizio Cinti |
Copywriter | Silva Fedrigo |
Graphic Designer | Sergio Lelli |
Graphic Designer | Andrea Ligi |
Advertising Manager | Daniele Maestrami |
Account Executive | Emiliana Palazzi |
Account Executive | Elisabetta Palazzi |
Copywriter | Rebecca Rossi |