A carriage is drawn quickly up to a vast palace. The female occupant rushes up the stairs, snaps her fingers and is given a packet of Walkers Sensations. She relaxs in to her throne and passes her 'husband', David Beckham a crisp. The 'husband' is in fact Gary Lineker who steals a handful of her crisps, much to Victoria's surprise.
Philosophy
Launch a range of premium crisps. Position the product as premium, indulgent and a bit more special than regular Walkers. "Posh crisps from Walkers".
Problem
Walker wanted to launch a range of premium crisps in the crowded salty snack sector.