| Title | Poor Sausage |
| Agency | Ogilvy Germany |
| Campaign | Poor Sausage |
| Advertiser | Kraft Foods, Inc. |
| Brand | Kraft Ketchup |
| Posted | January 2003 |
| Product | Red Hot Mexican Ketchup |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Story | A grilled sausage is lyong on a plate. Then the Kraft Red Hot Mexican Ketchup comes into view. At the sight of this super-hot ketchup the sausage becomes frightened, and waves the white flag to surrender. |
| Media Type | Television |
| Length | |
| Market | Germany |
| Creative Director | Anna Kohlhaupt |
| Creative Director | Patrick They |
| Copywriter | Renate Maus |
| Art Director | Julia Schäfer |
| Copywriter | Julia Schäfer |
| Art Director | Renate Maus |
| Post Production | TVT Postproduction |
| Agency Producer | Julia Franzke |
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