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Awards
  • 2012 Wave Festival Bronze (3)
  • 2012 Wave Festival Silver (4)
  • 2005 Premio Folha / M&M Top 10 (11)

Ricardo John

Chief Creative Officer at JWT Brazil
Brazil

Summary

He was born in Florianópolis and started my career as a trainee copywriter at Ogilvy. From there he work at Age, Talent and Africa where he was Creative Director for the Mitsubishi and Brahma accounts. From Africa he went to work at Giovanni + Draftfcbcb as Creative Director and then as Executive Creative Director for the on and offline areas. 

Experience

Chief Creative Officer


São Paulo, Brazil

JWT is a true Global network, with over 200 offices in 90 countries, and approximately 10,000 communications and marketing professionals. Consistently ranked amongst the largest agency networks in the World, JWT maintains its position as industry leader through innovation and pioneering ideas.
It was the first international agency to establish itself in Brazil. Since it arrived, in 1929, JWT has been responsible for managing the communications of various leading brands in the market. It was the first large scale agency to make digital services part of its day to day culture, and to create a separate Channel Planning discipline within its Media Department.
JWT defines it´s mission as: creating and implementing ideas which stimulate people to spend more time with our brands. Interesting, innovative ideas which work seamlessly across various communications channels, and invite people to create their own, personal relationships with the brand. That is the philosophy which placed JWT amongst the most admired Brazilian agencies of the past few years.
Including the new business wins of the past year, JWT´s brand portfolio includes 29 of the most prestigious advertisers in the market, such as Ford, Coca Cola, Johnson & Johnson, Nestle, HSBC, Nokia, Shell, Microsoft, Bayer, Diageo, Casas Pernambucanas and Unilever.
JWT belongs to the WPP group. In Brazil we have offices in São Paulo, Rio and Curitiba, with almost 360 employees. We are currently ranked third in size in traditional media, and fourth in digital communication. 

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