| Title | Tablet |
| Agency | TBWA\Hunt\Lascaris Johannesburg |
| Campaign | Tablet |
| Advertiser | Standard Bank of South Africa |
| Brand | Standard Bank |
| Date of First Broadcast/Publication | 2014 / 3 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Download the new app for tablets today |
| Story | This ad harks back to the days when the ATM was a new amazing banking innovation, and how excited we were as children to have our first banking experience on this machine. It follows the journey of a little girl walking through town with her dad with her child-like imagination running wild as she imagines all her favourite toys and characters. Finally she gets to her destination and places her bank card into the ATM which she excitedly imagines as this giant toy robot. These days banking is seen as this mundane daily chore. Finally Standard Bank have launched a groundbreaking new app - that has some amazing new features and functions - and is sure to put the joy back into your banking experience. |
| Media Type | Television & Cinema |
| Length | |
| Market | South Africa |
| More Information | www.standardbank.co.za/app |
| Director | Slim |
| Production Company | Egg Films |
| Agency Producer | Jerry Sekhwela |
| Executive Creative Director | Adam Livesey |
| Executive Creative Director | Matthew Brink |
| Creative Director | Mike Groenewald |
| Copywriter | Nico Botha |
| Art Director | Nicola Taylor |
| Director of Photography (DOP) | Tim Pike |
| Production Company Producer | Dagny Warmerdam |
| Executive Producer | Nicci Cox |
| Executive Producer | Colin Howard |
| Post Production | Pudding |
| Post Production | Sinister Studios |
| Audio Post Production | Sterling Sound |
| Editing Company | Left Post Production |
| Editor | Saki Bergh |
| Music | Rich Aronson |