| Title | Color Bars |
| Agency | BBDO Atlanta |
| Campaign | Color Bars |
| Advertiser | American Red Cross |
| Brand | The American Red Cross |
| Posted | June 2003 |
| Business Sector | Blood/Organ Donation |
| Story | A broadcast test pattern message visually drains, or diminishes, to reveal the urgent situation at hand with a call to action: "The City is Running Out of Blood. Please Give Blood. Please Give." |
| Philosophy | Produce a powerful message quicky and inexpensively to communicate the situation. Break through apathy by leveraging a well-known, attention getting visual, the universally recognized broadcast test pattern, to capture attention. The execution provided a thematic, vivid demonstration of the city's blood supply running low. |
| Problem | The American Red Cross has a minimum inventory level from which they can respond to a major trauma. During the summer of 2001 they faced a significant challenge when their inventory fell to extremely low levels. They desperately needed to raise awareness of their needs quickly. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Bill Pauls |
| Art Director | Rich Wakefield |
| Copywriter | Jackie Hathiramani |
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