Temptations - "#TimeToPlayBall"

adam&eveDDB

adam&eveDDB London, United Kingdom

9140

Title	#TimeToPlayBall
Agency	adam&eveDDB
Campaign	Temptations Tumblers Launch
Advertiser	Mars, Inc.
Brand	Temptations
Date of First Broadcast/Publication	2014 / 9
Product	Treats for cats
Business Sector	Pet Food, Pet Care Products & Services
Story	7 cats (including the fluffiest diva ever Fizgig) and 150 bags of cat treats later, we have launched #TimeToPlayBall – an online film to launch Mars Petcare Tumblers in the US. It's time to take cat treating to a new place. Time for a new paradigm in play. This isn't your run of the mill cat snack. This will get them jumping. This will get them running. This is like nothing else. It's time to step up to the plate and play with your cat. It's time to play ball.
Problem	To launch Temptations new round, playtime treat – Tumblers
Media Type	Web Film
Length	60 seconds
Market	United States
Soundtrack	Revolusion by Elliphant
Advertising Manager	Craig Neely
Executive Creative Director	Ben Priest
Executive Creative Director	Ben Tollett
Executive Creative Director	Emer Stamp
Creative Director	Richard Brim
Creative Director	Daniel Fisher
Copywriter	Rory Hall
Art Director	Steph Ellis
Account Planner	Michelle Gilson
Media Agency	Digitas US
Production Company	P for Production
Editor	Jonathan Casey
Post Production	Smoke & Mirrors
Audio Post Production	Smoke & Mirrors
Director	Adam & Will