Richard Firminger
Producer at Art Practice
London, United Kingdom
TitleUmbrellas
Agency
Campaign Umbrellas
Advertiser BMW
Brand BMW
PostedMarch 2000
Business Sector Cars
Tagline The Ultimate Driving Machine
Story We see a BMW driving towards us across a white flat desert floor. As it comes closer we see hundreds of umbrellas blowing across the screen. The BMW does not veer from its straight course. A voice over tells us that because wind can come from any direction so a BMW must be aerodynamic from any direction.
Media Type Television
Length
Market United Kingdom
Production Company
Creative Director
Copywriter
Art Director
Agency Producer
Director

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