Title | Umbrellas |
Agency | WCRS |
Campaign | Umbrellas |
Advertiser | BMW |
Brand | BMW |
Posted | March 2000 |
Business Sector | Cars |
Tagline | The Ultimate Driving Machine |
Story | We see a BMW driving towards us across a white flat desert floor. As it comes closer we see hundreds of umbrellas blowing across the screen. The BMW does not veer from its straight course. A voice over tells us that because wind can come from any direction so a BMW must be aerodynamic from any direction. |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | Ridley Scott Creative Group |
Creative Director | Leon Jaume |
Copywriter | Nick Kidney |
Art Director | Kevin Stark |
Agency Producer | Richard Firminger |
Director | Adrian Moat |