Illinois Council Against Handgun Violence - "Guns ahead"

Y&R Chicago

Y&R Chicago Chicago, United States

3680

Title	Guns ahead
Agency	Y&R Chicago
Campaign	Warning Signs
Advertiser	Stop Handgun Violence
Brand	Illinois Council Against Handgun Violence
Posted	December 2013
Business Sector	Charities, Foundations, Volunteers
Story	Stop Gun Violence at ICHV.org Over 1,000 people are gunned down in Illinois every year. Even more astonishing are the amount of children being killed by handguns. So we wanted to bring attention to the problem to Chicagoans in a way that they would see everyday on their commutes to and from work and school. Because the violence isn’t just happening in certain neighborhoods, it’s happening in every neighborhood. We used ordinary street signs near Chicago schools and parks and turned them into warning signs of local gun violence by placing simple stickers over the existing sign graphics. The hope was that by slightly changing a sign that most people probably ignore everyday, it would make them stop and think about what was going on around them. And then go to the site to see what they could do to help.
Media Type	Outdoor/Out of Home
Creative Director	Bob Winter
Associate Creative Director	Richard Fischer
Associate Creative Director	Evan Thompson
Art Director	Richard Fischer
Copywriter	Evan Thompson