Richard Payne
2D Artist at Nexus Studios
London, United Kingdom
TitleGentleman Hunt in London
Agency
Campaign The Old Spice #GentleManHunt
Advertiser Procter & Gamble
Brand Old Spice
Date of First Broadcast/Publication 2013 / 12
Business Sector Bath, Shower Gels
Philosophy The face of Old Spice and legendary man’s man, Isaiah Mustafa, is coming to the UK to go on a nationwide ‘Gentleman Hunt’. Isaiah is embarking on a fact-finding mission across the UK to find out what makes the UK man so manly.
The UK is a diverse place, made up of many regions all with their own unique gentlemanly idiosyncrasies and characteristics. However, what unites them is that the UK male has something unique, something that no other man in the world can truly claim, the ability to be a GENTLE-MAN. It is quintessentially British, and from this day forth, Old Spice is empowering every single male in the UK to become the man they could be; The GENTLE-MAN. 
Media Type Web Film
Length
Advertising Manager
Copywriter
Art Director
Account Planner
Media Agency SMV
Media Planner
Production Company Unit9
Director
Editor
Production Company Producer
Sound
Colorization
Post Production
Special Effects / VFX

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