Title | Gentleman Hunt in London |
Agency | Leo Burnett |
Campaign | The Old Spice #GentleManHunt |
Advertiser | Procter & Gamble |
Brand | Old Spice |
Date of First Broadcast/Publication | 2013 / 12 |
Business Sector | Bath, Shower Gels |
Philosophy | The face of Old Spice and legendary man’s man, Isaiah Mustafa, is coming to the UK to go on a nationwide ‘Gentleman Hunt’. Isaiah is embarking on a fact-finding mission across the UK to find out what makes the UK man so manly. The UK is a diverse place, made up of many regions all with their own unique gentlemanly idiosyncrasies and characteristics. However, what unites them is that the UK male has something unique, something that no other man in the world can truly claim, the ability to be a GENTLE-MAN. It is quintessentially British, and from this day forth, Old Spice is empowering every single male in the UK to become the man they could be; The GENTLE-MAN. |
Media Type | Web Film |
Length | |
Advertising Manager | Guillaume Charles |
Copywriter | Ben Newman |
Art Director | Milo Williams |
Account Planner | Paolo Nieddu |
Media Agency | SMV |
Media Planner | James Thomas |
Production Company | Unit9 |
Director | Michael Sugarman |
Editor | Sam Bailey |
Production Company Producer | Giles Smith |
Sound | Toolshed |
Colorization | Dan Moran |
Post Production | Smoke & Mirrors |
Special Effects / VFX | Richard Payne |