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Awards
  • 2012 CLIO Awards Hall of Fame (3)
  • 2005 British Arrows Gold (9)
  • 2005 Advertising Creative Circle Awards Platinum Honour (3)
  • 2005 Cannes Lions International Festival of Creativity Grand Prix (3)
  • 2005 International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile Marcus (3)
  • 2005 British Arrows ITV Award (3)
  • 2005 D&AD Awards / Yellow Pencil Silver Award (16)
  • 2005 Golden Award of Montreux Gold Medal (3)
  • 2005 British Arrows Craft Winner (6)
  • 2005 Midsummer Awards Grand Prix (3)
  • 2005 Kinsale Shark Advertising Festival Gold (12)
  • 2005 Advertising Creative Circle Awards Gold (15)
  • 2005 CLIO Awards Grand Clio (3)
  • 2005 CLIO Awards Gold (3)
  • 2005 London International Awards - LIA Winner (3)
  • 2005 British Arrows Craft Shortlist (6)
  • 2005 D&AD Awards / Yellow Pencil Gold Award (6)
  • 2005 The One Show Best of Show (3)
  • 2005 London International Awards - LIA Grand Prize (3)
  • 2005 Kinsale Shark Advertising Festival Grand Prix (3)
  • 2005 Cannes Lions International Festival of Creativity Titanium Lion (3)
  • 2005 International ANDY Awards GRANDY/Silver (3)
  • 2005 The One Show Gold (3)
  • 2005 Loerie Awards Gold (3)
  • 2005 The Cresta Awards 2005 Cresta Grand Prix Winner (3)
  • 2005 D&AD Awards / Yellow Pencil Nominee
  • 2004 D&AD Awards / Yellow Pencil Silver Award (4)
  • 2004 Epica Epica d'Or (3)
  • 2004 Cristal Festival Soundtrack Cristal (3)
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Richard Russell

Copywriter

Summary

Richard Russell broke his English teacher?s heart by forsaking an English Degree at Oxford/Cambridge to go into advertising. Full of ambition he joined Hilton Advertising in 1980 as a traffic guy thinking he would work his way into the Creative Department; he was made redundant.
Following a copywriting course at Watford, he joined Boase Massimi Pollitt as a junior copywriter. Two years later he moved to Leo Burnett as a copywriter, where during his 8 year tenure, he developed the award winning Gordon?s Gin ?Green? campaign and was promoted to Creative Director along the way.
Next followed Creative Director posts at Bates Dorland and D?Arcy writing award winning work for Compaq and the COI before moving to Wieden & Kennedy in 2000 where he led the successful pitch for the global Coke Football account. Here Richard was part of the team that developed the powerful Honda ?Power of Dreams? campaign and wrote the Honda Diesel ?Grrr? commercial - the most awarded commercial ever made, anywhere in the world (2 D&AD Golds; 8 D&AD Silvers; Cannes Grand Prix; Cannes Titanium; and the Grand Prix/Best In Show at all remaining major UK, USA, European and global awards festivals).
In 2005, Richard joined Ogilvy as Creative Director where he oversaw new campaigns for Toblerone and Slimfast that saw sales for both brands increase by 400%.
In 2007 Richard moved to Saatchi & Saatchi where, as European Creative Director on Toyota, he developed innovative work for the brand including the Prius commercial/campaign; a radical departure from existing Toyota work, yet first in living memory to receive enthusiastic take-up from every single European market.

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