Richard Yates
Art Director at VCCP
London, United Kingdom
TitleBottle
Agency
Campaign Bottle
Advertiser The Home Office
Brand The Home Office
PostedJune 2009
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline Alcohol know your limits
Story In the short film, a roving reporter approaches young people in a shopping centre during the day and asks them to act out the kinds of embarrassing, anti-social or potentially dangerous behaviour normally associated with drunkenness.
Problem To challenge attitudes and change drinking behaviour among 18-24 year olds
Media Type Digital
Length
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