Rikki Khanna

Rikki Khanna

Managing Partner at Khanna\Reidinga, Amsterdam
Amsterdam, Netherlands

About me

Four years ago I set up Khanna \ Reidinga, an independent internationally-focused, creative agency based in Amsterdam aiming to take everything we'd learned in bigger agencies, and add to it, our very own twist.

We're now 15 people strong, working across a wonderful client list and making some of the best work of our careers.

I believe that creativity is still an undervalued and under-appreciated force for good.

Positions

Managing Partner
Amsterdam, Netherlands
September 2011 - Present (12 years 6 months)
Four years ago I set up Khanna \ Reidinga, an independent internationally-focused, creative agency based in Amsterdam aiming to take everything we'd learned in bigger agencies, and add to it, our very own twist.
We're now 15 people strong, working across a wonderful client list and making some of the best work of our careers.
I believe that creativity is still an undervalued and under-appreciated force for good. 
Digital Marketing and Brand Connections Specialist
various projects
July 2011 - September 2011 (2 months)
Consulting and personal projects related to social media, brand communications and digital marketing.
Client Partner
Amsterdam, Netherlands
October 2009 - June 2011 (1 year 8 months)
Responsible for the Global Heineken account as well as Amsterdam P/L.
Director of Strategy
Amsterdam, Netherlands
April 2008 - October 2009 (1 year 6 months)
Responsible for P/L, new business and key client relationships with NetJets Europe, GlaxoSmithKline and Johnnie Walker.
Group Account Director
Amsterdam, Netherlands
January 2007 - April 2008 (1 year 3 months)
Setting up the new AKQA office in Amsterdam. Working with our founding client, Nike Football, on the European Championships 2008 campaign.
Account Director
AKQA San Francisco
August 2003 - December 2006 (3 years 4 months)
Client champion and strategic lead on the global Xbox account. Highlights include the launch of Halo 2, the Xbox 360 and Gears of War.
Senior Account Manager
Washington, United States
January 2003 - August 2003 (7 months)
Led client relationships with AT&T Business and projects with AOL's Kids portal, KidsOnline (KOL).
Account Manager/Senior Account Manager
London, United Kingdom
January 2000 - December 2002 (2 years 11 months)
Cut my teeth in digital on the Orange account where I was responsible for the digital components of integrated campaigns for Text Messaging and Photo Messaging. Also responsible for digital amplification of Orange's sponsorship and youth marketing activities.
Marketing Executive
Maiden Outdoor Advertising London
January 1998 - December 1999 (1 year 11 months)
Prior to working for AKQA I worked for Maiden Outdoor Advertising in London where I initiated the company’s first e-CRM program.

Education

Postgraduate Diploma - Marketing Communications

1998 - 2000 (2 years)

BA American History, English Literature

1992 - 1995 (3 years)

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