Rob Chiu
Director at Iconoclast UK
London, United Kingdom
TitleSoulmates
Campaign Soulmates
Advertiser DS Automobiles
Brand DS 3
PostedNovember 2015
Business Sector Midsize Cars
Story To launch the new DS3 limited edition 1955, we would use its main quality, its rarity.
There’s only 500 produced in France, so anyone who drives a DS3 1955 has only 0,002% to cross another one. The driver is, in all likelihood, always unique.

We produced a film shot like a music video, where a man and women sing out their desire to meet each other.
Which is unlikely as they both own a DS3 1955, so they have almost no chance to cross each others paths.

French premium automobile brand.
Media Type Television & Cinema
Advertising Manager
Advertising Manager
Chief Executive Officer (CEO)
Chairman
Chief Creative Officer
Chief Creative Officer
Art Director
Copywriter
Copywriter Head of Digital Design
Account Director
Account Director
Account Executive
Production Company
Agency Producer
Production Company
Director
Post Production Nightshift
Music THE
Music
Sound Production

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