Feedback

AdForum Creative Profiles are currently in beta, let us know if you see anything wrong in this profile.

Report an issue
Awards
  • 2013 London International Awards - LIA Bronze
  • 2013 Cristal Festival Emerald (2)
  • 2013 Eurobest Silver
  • 2013 Cristal Festival Cristal
  • 2013 Cristal Festival Sapphire
  • 2009 D&AD Awards / Yellow Pencil Yellow Pencil (2)
  • 2009 British Arrows Bronze (2)
  • 2009 British Arrows Silver (2)
  • 2009 CLIO Awards Silver (2)
  • 2008 Cannes Lions International Festival of Creativity Bronze (2)
More

Rob Doubal

Co Presidents & Chief Creative Officers at McCann London
United Kingdom

Positions

Co Presidents & Chief Creative Officers


London, United Kingdom

A hundred years ago HK McCann set out to build something. He started with a point of view and a creative department and one client; a start up called Standard Oil. They did a good job building that brand, and they built another one called General Motors. And one called Coca Cola and Microsoft. In fact out of the hundred most lasting brands of the last century, more of them were crafted at McCann than any other agency.

Why? Because we build to last. We don’t build fads or gimics or trophy shelves, we build brands. We give them a meaning and a purpose in the World and a long term vision. We take a truth and we tell it well. The proof is in the pudding; take a moment and look towards the work, and most importantly the results we have delivered for likes of London 2012, L'Oréal, Shreddies, Subway, MasterCard and Xbox to name a few.

What’s our secret? At the heart of every idea is a truth, not a fact, not a stat, a human truth that is timeless and enduring. A truth that gives meaning to a brand and how it connects with its customers, a truth that spurns timely tactics, campaign and stories, forever flexible, always connected. After all, we live in a disposable society, where products and marketing ideas come and go with amazing speed. In the world of stunts and tactics and projects and buzz words, we believe that building lasting brands with a lasting purpose is more important than it’s ever been.

McCann London - Truth Well Told. 

   Add Positions

Education

Nothing here yet !
   Add Educations

Popular Works

View All
Is this Your own profile? Edit My Profile