Subway - "Janet"

McCann London

McCann London London, United Kingdom

7921

Brand: Subway
Country: United Kingdom

Advertiser: Doctor's Associates Inc.

Title	Janet
Agency	McCann London
Campaign	My Sub, My Way
Advertiser	Doctor's Associates Inc.
Brand	Subway
Date of First Broadcast/Publication	2013 / 7
Product	Mango Chicken Sub
Business Sector	Restaurants & Fast Food
Tagline	eat fresh.
Story	To continue on the success of Keith, our previous Subway campaign to emphasise the customisable nature of the Subway menu, we follow another ordinary, Janet. Janet is rather unlucky and is often left feeling like she has pulled the short straw in life. That is until she is empowered with the choice on offer in a Subway store and she can order a meal just the way she likes it. The TV spot runs alongside the #WinLikeJanet Facebook game which gives players a chance to win the bear that Janet never won. It is an online Teddy Bear Hunt using Google Street View. Every weekday for a month, 5 giant bears will be released on a bespoke Subway Facebook app and players will search the Google Street View map in the UK and Ireland to win a bear. Clues to the bears’ whereabouts will be released on the Subway Twitter feed with help from Subway famous fans Louis Smith, Anthony Ogogo, Tommy Bowe and Holly Bleasdale. A total of 100 bears will be released over the promotional period. You can follow the Teddy Bear Hunt and all the latest at #WinLikeJanet.
Media Type	Social Media
Length	50 seconds
Post Production	Marshall Street Editors
Post Production	Framestore
Creative Director	Laurence Thomson
Creative Director	Rob Doubal
Art Director	Lianne Galazka
Copywriter	Imogen Jones
Account Director	Hatty Day
Agency Producer	Claire Amos
Director	Jonathan Herman
Production Company	Blink London
Sound Design Company	Craft
Media Agency	MediaCom Scotland