Rob Reilly
Global CCO at WPP
New York, United States
TitleShow Us Your Pizza
Agency
Campaign Show Us Your Pizza
Advertiser Domino's Pizza
Brand Domino's Pizza
PostedJuly 2011
Business Sector Food
Tagline What You See Is What We Give
Philosophy For years food companies have been doing some pretty crazy things to make their food look good in ads. In fact, an entire industry exists around making food look better than it does when it's on your kitchen table. The problem is none of the food styling, professional lighting, or other tricks do anything to make the food actually taste better. Domino's, on the other hand, had done something to make their food taste better by completely revamping their pizza recipe. And this pizza was good enough to stand on its own. So Domino's decided to buck the food photography trend and promised to shoot their pizzas just the way they come out of the oven. And they asked their customers to help.
Media Type Digital
Group Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer

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