Title | Show Us Your Pizza |
Agency | CP+B |
Campaign | Show Us Your Pizza |
Advertiser | Domino's Pizza |
Brand | Domino's Pizza |
Posted | July 2011 |
Business Sector | Food |
Tagline | What You See Is What We Give |
Philosophy | For years food companies have been doing some pretty crazy things to make their food look good in ads. In fact, an entire industry exists around making food look better than it does when it's on your kitchen table. The problem is none of the food styling, professional lighting, or other tricks do anything to make the food actually taste better. Domino's, on the other hand, had done something to make their food taste better by completely revamping their pizza recipe. And this pizza was good enough to stand on its own. So Domino's decided to buck the food photography trend and promised to shoot their pizzas just the way they come out of the oven. And they asked their customers to help. |
Media Type | Digital |
Group Creative Director | Tony Calcao |
Creative Director | Craig Miller |
Creative Director | John Kieselhorst |
Associate Creative Director | Andrew Lincoln |
Associate Creative Director | Matt Talbot |
Chief Creative Officer | Rob Reilly |
Chief Creative Officer | Andrew Keller |
Chief Creative Officer | Jeff Benjamin |