Robert Jitzmark
Director at Camp David
Amsterdam, Netherlands
TitleThe Toilet: Hockey Hair
Agency
Campaign The Toilet: Hockey Hair
Advertiser Vecko Revyn/Bonniers Veckotidningar
Brand Vecko Revyn/Bonniers Veckotidningar
PostedDecember 1999
Product Weekly Magazine
Business Sector Media, Publishing & Production
Story Vecko Revyn's public consists of 75% women in the ages of 15-25. The purpose with the spots is to sell single copies and increase the brand image for Vecko Revyn in this target group. Therefore we chose to position Vecko Revyn as the magazine that takes the girls position. We do that by showing that young men do not understand anything. At the same time we also reach young men who desperately want to know/understand girls and how they think.
Media Type Television
Length
Market Sweden
Director
Production Company

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started