| Title | Music Notes |
| Agency | Fallon |
| Campaign | Music Notes |
| Advertiser | BMW |
| Brand | BMW |
| Posted | May 2000 |
| Product | New 3 Coupe |
| Business Sector | Coupes & Convertibles |
| Tagline | The Ultimate Driving Machine |
| Story | The sound of the BMW engine is like music to the ears of true driving enthusiasts. As it winds through the gears, each note is heard as a testament to the power and precision of BMW. The silver 3 coupe against the electric blue background symbolizes the energy of the car, the exhilaration of the drive. The spot stands out. So does the car. |
| Media Type | Television |
| Length | |
| Creative Director | David Lubars |
| Creative Director | Bruce Bildstein |
| Copywriter | Joe Sweet |
| Art Director | David Carter |
| Agency Producer | Robert van de Weteringe Buys |
| Director | Laszlo Kadar |
| Director of Photography (DOP) | Laszlo Kadar |
| Sound Design Company | Dave (David) Henegar |
| Production Company | Shoot NY |