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Awards
  • 2009 London International Awards - LIA Bronze
  • 2000 AWARD / Australasian Writers and Art Directors Bronze
  • 2000 AWARD / Australasian Writers and Art Directors Entrant (2)
  • 2000 London International Awards - LIA Finalist (4)

Rod James

at M&C Saatchi
Australia

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Sydney, Australia

We believe that brands are built off the back of consumers’ experiences. It’s not just what we say, rather it’s how we behave and the impact that this has on consumers’ lives that defines their view of a brand.

This belief forms the basis for the M&C Saatchi Group - a confederation of 10 specialist agencies, with different centres of gravity, focused on engaging consumers at each point they encounter a brand. The strength of the Group lies in our centralised Creative, Strategy & Production units and the operating system, which seamlessly brings those teams together. The result, a brand which is stronger than the sum of its parts. 

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