Title | Demon Baby |
Agency | adam&eveDDB |
Campaign | Volkswagen Brand 1995-2001 |
Advertiser | Volkswagen |
Brand | Volkswagen |
Posted | June 2002 |
Product | Lupo |
Business Sector | Cars |
Philosophy | The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as booskting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK |
Media Type | Television |
Length | |
Market | United Kingdom |
Creative Director | Jeremy Craigen |
Creative Director | Ewan Patterson |
Advertising Manager | Andrew Coombe |
Creative Director | Chris Barraclough |
Creative Director | Sam Ball |
Creative Director | Dave Bedwood |
Account Planner | Hannah Wren |
Advertising Manager | Rod McLeod |