Rodrigo Corbari
Creative Vice President at Havas Worldwide Brasil
São Paulo, Brazil
TitleSoy
Agency
Campaign Trust Pink - Vanish
Advertiser Reckitt Benckiser
Brand Vanish
PostedFebruary 2009
Business Sector Cleaning Products, Soaps, Detergents
Story Vanish laundry liquid is presented as the way to deal with persistent stains: soy sauce, red wine and ketchup. Colors from bottles of soy sauce, red wine and ketchup, along with associated objects, bleed into the print advertisement, leaving the original containers white. "Now in 3 liters pack. Trust pink. Forget stains."
Media Type Print
Creative Director
Art Director
Copywriter

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