| Title | Receipt |
| Agency | NBS |
| Campaign | Empty bucket |
| Advertiser | Fundacaõ Ondazul |
| Brand | Fundacaõ Ondazul |
| Date of First Broadcast/Publication | 2014 / 9 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | The Ice Bucket Challenge has gone viral all around the world and it’s been not different in Brazil. Numbers reveal the success on its aim to fundraise ALS amyotrophic lateral sclerosis research: more than 2.4 millions videos uploaded and 28 million people joined the conversation. Although the cause is noble, Brazil has been struggling with water shortage and so the project has a collateral effect: water waste. So OndAzul has created the Empty Bucket movement. Donate or make your video using an empty bucket. Donate with no waste. |
| Media Type | Web Site |
| Creative VP | André Lima |
| Creative Director | Carlos André Eyer |
| Creative Director | André Lima |
| Creative Director | Eduardo Almeida |
| Creative | Luiz Cesar Faria |
| Creative | João Resende |
| Creative | Bob Ferraz |
| Account | Larissa Ximenes |
| Account | Marina Gouvêa |
| Planner | Joelma Valverde |
| Account | Claudia Horta |
| Planner | Paula Lagrotta |
| Media (Agency side) | Priscilla Menezes |
| Media (Agency side) | Leonardo Carrilho |
| Media (Agency side) | Fatima Rendeiro |
| PR | Marilena Senra |
| Producer | Andréa Metzker |
| Project Team | Rodrigo de Castro |
| Project Team | Bruno Chaves |
| Project Team | Miguel Pacheco |
| Project Team | Teca Vilaça |
More Work
SEE ALLStairs
- BRAND:
- Alcoholics Anonymous
- AGENCY:
- J. Walter Thompson Brazil
Stairs
- BRAND:
- Alcoholics Anonymous
- AGENCY:
- J. Walter Thompson Brazil
Climbing
- BRAND:
- Alcoolicos Anonimos Brazil
- AGENCY:
- J. Walter Thompson Brazil
Mountain
- BRAND:
- Alcoolicos Anonimos Brazil
- AGENCY:
- J. Walter Thompson Brazil
Ladder
- BRAND:
- Alcoolicos Anonimos Brazil
- AGENCY:
- J. Walter Thompson Brazil
Parachute
- BRAND:
- Alcoolicos Anonimos Brazil
- AGENCY:
- J. Walter Thompson Brazil
Umbrella
- BRAND:
- Alcoolicos Anonimos Brazil
- AGENCY:
- J. Walter Thompson Brazil
Listenning
- BRAND:
- Alcoolicos Anonimos Brazil
- AGENCY:
- J. Walter Thompson Brazil
Receipt
- BRAND:
- Fundacaõ Ondazul
- AGENCY:
- NBS