| Title | Extra Crunchy Launch |
| Agency | AMV BBDO |
| Campaign | Extra Crunchy Launch - Walkers |
| Advertiser | Walkers |
| Brand | Walkers Extra Crunchy |
| Date of First Broadcast/Publication | 2010 / 9 |
| Business Sector | Potato Chips, Crisps & Crackers |
| Problem | Launch New Walkers Extra Crunchy, the crisp from Walkers that is made for sharing. |
| Media Type | Television |
| Market | United Kingdom |
| Production Company | Weilands |
| Actor / Celebrity | Lionel Richie |
| Copywriter | Simon Welch |
| Account Planner | Tom White |
| Media Planner | Sarah McBeath |
| Director | Paul Weiland |
| Production Company Producer | Weilands Bohuslavova |
| Post Production | The Mill London |
| Audio Post Production | The Lab |
| Advertising Manager | Miranda Sambles |
| Advertising Manager | Roger Edmonton |
| Actor / Celebrity | Gary Lineker |