| Title | Senator McCarthy |
| Agency |
Moss/Dragoti
|
| Campaign |
Where the Past Comes Alive - The History Channel
|
| Advertiser |
A+E Television Networks, LLC.
|
| Brand |
The History Channel
|
| Posted | February 2003 |
| Product |
Programming
|
| Business Sector | TV/Radio Programs & Stations
|
| Tagline | Where the Past Comes Alive |
| Philosophy | Help viewers to "experience history." Viewers were seeking historical information but also wanted to be entertained at the same time. Our strategy was to make them feel as though they were being transported to the time and place where historical events happened - to and from the past. |
| Problem | Our challenge was to increase the subscriber base from 37 million to 45 million over an 18-month period. However, there was fierce competition for viewers, low awareness of the network and the existing programming limited opportunties for growth. |
| Media Type |
Magazine
|
| Market | United States |
| Creative Director |
Patrick Carella
|
| Art Director |
David Inana
|
| Copywriter |
Ronan Doyle
|
