| Title | Say sorry for the holidays |
| Agency | adam&eveDDB |
| Campaign | #SaySorry |
| Advertiser | Mars, Inc. |
| Brand | Temptations |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Story | During the holiday season, we think dressing our cats as one of Santa’s little helpers is the funniest thing ever. They don’t. To help them forgive and forget, the TEMPTATIONS™ Brand launched a new online media and print campaign, #SaySorry, that invites cat owners everywhere to apologize with America’s No. 1 cat treat, TEMPTATIONS™ treats. The video is set to Elton John’s “Sorry Seems to be the Hardest Word,” tugging at the heart strings, while the featured cats go right for the funny bone. “Pet owners spend more than $5 billion on their pets during the holidays. They want to give them a little extra love with treats and toys. And, they might even choose to dress them in their holiday best – even if their furry friend isn’t crazy about the choice of wardrobe,” said Arren Beach, TEMPTATIONS™ Brand Manager. “The #SaySorry campaign pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest with their cats.” |
| Media Type | Web Film |
| Length | |
| Soundtrack | ‘Sorry Seems To Be The Hardest Word’ written by Elton John and Bernie Taupin, recorded by Elton John |
| Production Company | Rattling Stick |
| Chief Creative Officer | Ben Priest |
| Executive Creative Director | Ben Tollett |
| Executive Creative Director | Richard Brim |
| Copywriter | Rory Hall |
| Art Director | Steph Ellis |
| Agency Producer | Catherine Cullen |
| Account Director | Jaimee Kerr |
| Account Manager | Jo Lorimer |
| Production Company Producer | Kelly Spacey |
| Director | Austen Humphries |
| Director of Photography (DOP) | Austen Humphries |
| Director of Photography (DOP) | Jim Jolliffe |
| Editing Company | Speade |
| Editor | Gareth McEwen |
| Post Production | The Mill |
| Post Production | Carl Phillips |
| Colorist | Mick Vincent |
| Flame Artist | James Pratt |
| Audio Post Production | Factory |
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