| Title | Lanes |
| Agency | DDB Group Aotearoa |
| Campaign | Lanes |
| Advertiser | New Zealand Coastguard |
| Brand | New Zealand Coastguard |
| Posted | July 2011 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | When was the Last Time you Practiced your 30KM Freestyle? |
| Media Type | |
| Executive Creative Director | Toby Talbot |
| Art Director | Lisa Fedyszyn |
| Copywriter | Jonathan McMahon |
| Copywriter | Rory Mckechnie |
| Art Director | Damian Galvin |
| Retoucher | Gordon Moir |
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