Title | Remember 11/11/11 |
Agency | DDB Canada |
Campaign | Remember 11/11/11 |
Advertiser | The Historica-Dominion Institute |
Brand | The Historica-Dominion Institute |
Date of First Broadcast/Publication | 2011 / 11 |
Business Sector | Charities, Foundations, Volunteers |
Story | Brief: Remind consumers about the importance of Remembrance Day by showcasing war veterans in a unique and symbolic way. Execution: Because of the significant date in which Remembrance Day falls this year (11/11/11), we designed a visual representation of this date by using veterans to make up the numbers. This image coupled with the line, "Remember" creates a simple, respectful and memorable tribute to the soldiers that gave so much of themselves for their country. |
Media Type | |
Photographer | Andrew B. Myers |
Account Manager | Sarah Thornley |
Account Manager | Mike Prentice |
Agency Producer | Rose-Ella Morrison |
Art Director | Italo Siciliano |
Copywriter | Matt Antonello |
Associate Creative Director | Paul Riss |
Creative Director | Denise Rossetto |
Creative Director | Todd Mackie |
Retoucher | Andrew B. Myers |
Print production | AdRules |