Rose-Ella Morrison
Agency Producer at DDB Canada
Toronto, Canada
TitleRemember 11/11/11
Agency
Campaign Remember 11/11/11
Advertiser The Historica-Dominion Institute
Brand The Historica-Dominion Institute
Date of First Broadcast/Publication 2011 / 11
Business Sector Charities, Foundations, Volunteers
Story Brief: Remind consumers about the importance of Remembrance Day by showcasing war veterans in a unique and symbolic way. Execution: Because of the significant date in which Remembrance Day falls this year (11/11/11), we designed a visual representation of this date by using veterans to make up the numbers. This image coupled with the line, "Remember" creates a simple, respectful and memorable tribute to the soldiers that gave so much of themselves for their country. 
Media Type Print
Photographer
Account Manager
Account Manager
Agency Producer
Art Director
Copywriter
Associate Creative Director
Creative Director
Creative Director
Retoucher
Print production

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