Sanlam - "Super Boy"

King James

King James Cape Town, South Africa

12210

Title	Super Boy
Agency	King James
Campaign	Super Boy
Advertiser	Sanlam
Brand	Sanlam
Date of First Broadcast/Publication	2014 / 6
Business Sector	Banking, Finance, Law & Insurance
Tagline	Super Boy
Philosophy	A little boy gets given R1 for doing all his chores. He relishes the moment and goes window shopping to choose his item. When he decides on his purchase, it completes his super hero outfit and he spends the day "helping" the town as a super hero. The value of the Rand is accentuated by the work done to earn it, the time spent to choose a purchase and the joy the purchase gives the little boy.
Media Type	Television & Cinema
Length	70 seconds
Production Company	Velocity Films
Executive Creative Director	Alistair King
Executive Creative Director	James Barty
Creative Director	Devin Kennedy
Agency Producer	Caz Friedman
Agency Art Director	Damian Bonse
Copywriter	Alistair King
Copywriter	Gavin Williams
Director	Keith Rose
Producer	Toni Marais
Executive Producer	Nicola Valentine
DP	Eugenio Galli
Production Art Dir	Chris Bass
Editing Company	Left Post Production
Editor	Saki Bergh
Special Effects / VFX	Searle Street Post Production
Music	Mad Planet
Music	Dan Rodgers
Music Composer	Nicholas Wright
Sound	Freq'ncy
Post Prod Online	Searle Street Post Production
Flame Artist	Udesh Chetty
Post Prod Offline	Left Post Production