| Title | Honey/Fire |
| Agency | J. Walter Thompson Detroit |
| Campaign | Honey/Fire |
| Advertiser | White Castle System, Inc. |
| Brand | White Castle |
| Posted | September 2013 |
| Business Sector | Restaurants & Fast Food |
| Story | The Inspiration for this spot came from the misic phenomenon known as "Mash Ups," where the vocals of one song are mixed with the music of another from a different genre to produce a new song. This fits the New Honey Chipotle Chicken Sandwich perfectly as it's a blend of a touch of heat, a touch of sweet on a honey wheat bun. |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| Production Company | Backyard |
| Executive Creative Director | Tom Cordner |
| Creative Director | Daniel Cerullo |
| Copywriter | Daniel Cerullo |
| Creative Director | Brad Phillips |
| Art Director | Brad Phillips |
| Business Manager | Sam Ajluni |
| Director | Michael Chaves |
| Executive Producer | Blair Stribley |
| Executive Producer | Kris Mathur |
| Producer | Anton Maillie |
| Director of Photography (DOP) | Omer Ganai |
| Editor | Dave Mariani |
| Agency Producer | Carole Gall |
| Director of Broadcast Production | Carole Gall |