Title | Reborn |
Agency | The Corner |
Campaign | Reborn |
Advertiser | Beagle Street |
Brand | Beagle Street Life Insurance |
Date of First Broadcast/Publication | 2014 / 10 |
Business Sector | Insurance |
Philosophy | The Corner, London has created the ‘Life Insurance. Reborn’ campaign for this new brand positioning. To incorporate Beagle Street’s new simple, friendly and affordable insurance The Corner London has created 30s TVC, digital advertising, new brand logo, visual language and website designs for the new brand positioning. The campaign is set to educate younger generations as The Corner’s research finds that less than 50% of people in the UK have life insurance cover, and 96% of those that do have cover do not understand exactly what they are covered for. From researching the right plan through to understanding the contract, it can be confusing and complicated for the first-time user. |
Problem | Beagle Street exists to make life insurance more accessible for people who want cover, but find traditional companies confusing, intimidating and expensive. |
Media Type | Television |
Length | |
Advertising Manager | Matthew Gledhill |
Creative Director | Tom Ewart |
Copywriter | Robert Amstell |
Art Director | Matthew Lancod |
Account Planner | Neil Hourston |
Account Planner | Ollie Gilmore |
Business Director | Fleur Andrews |
Account Director | Tenzin Pooch |
Agency Producer | Daisy Mellors |
Media Agency | MEC |
Production Company | Colonel Blimp |
Director | David Wilson |
Production Company Producer | Sam Levene |
Editor | Max Windows |
Editor | Stitch |
Post Production | Fi Kilroe |
Post Production | Finish |
Advertising Manager | Matthew Gledhill |
Business Director | Fleur Andrews |
Account Director | Tenzin Pooch |
Audio Post Production | Sam Ashwell |
Audio Post Production | 750MPH |