Philosophy | In the largest-ever fully-interactive night projection in Canada, the MINI Vending Machine showcases the latest 2011 MINIs. Passersby are able to interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan. The concept was developed by TAXI 2. |