Sam D?Amato
Media Planner at AMV BBDO
London, United Kingdom
TitleCheese Head
Agency
Campaign Cheese Head
Advertiser Walkers
Brand Walkers
PostedMarch 2006
Business Sector Cocktail Snacks
Story The new campaign starts with a 40 second television ad. In this execution we see Potato Head introduce his cheesy cousin who is voiced by the fantastically cheesy Keith Chegwin.
Philosophy Building on the successful launch of Potato Heads, AMV BBDO has created a new campaign for the launch of Walkers Cheese Heads, the latest product in the ‘Heads’ range.
Problem Cheese Heads are a savoury cheese biscuit snack with 60% less saturated fat than Mini Cheddars and no artificial colours, flavours or preservatives.
Media Type Television
Length
Market United Kingdom
Audio Post Production
Advertising Manager
Copywriter
Art Director
Account Planner
Media Planner
Animation
Production Company
Director
Post Production

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