Sam Fontaine
Producer at Handsome
Paris, France
TitleI.Q.
Agency
Campaign I.Q.
Advertiser Aides
Brand AIDES
Date of First Broadcast/Publication 2013 / 4
Business Sector Disease Awareness, Support Groups & Associations
Story AIDES is the leading association fighting against Aids in France and Europe. It’s fighting for more than 25 years against social injustices revealed by epidemic of Sida: fight against discrimination, for a more righteous society, more tolerant and open to the patients. In a permanent way, AIDES also acts for preventive reasons.
Back in 1987, AIDES fought to make advertising on condoms allowed on TV channels. They succeeded and prevention campaigns made their appearance one after another… In 2006, AIDES launched the 20cts condom to give everyone the means to protect oneself.
The message of prevention must be carried out to the masses, because the whole population is concerned with the HIV:
- 41 years is the average age of people touched by AIDS: 38 years for women, 43 years for men.
- 10% of the new contaminations concern people aged between 15 and 24
years old, this is 2 young people everyday day.
This is why AIDES would like to remind everybody the importance of protection.
AIDS speaks again about the importance of condom use in ridiculing the attitude of men in order to decomplex girls on the issue of condom at a report.
Rather than opting for a moralizing, this film lets talk about protection in an offset manner, disseminating a humorous message and understood by all: in intimate situations, sometimes you need to think for two, so girls get boys dressed!
This movie entilted « I.Q. » is directed by Daniel Perez, and is accompanied by « The Baddest Man Alive » by Black Keys and RZA.
This film will be gracefully broadcast from April 2013 on French television (TMC, TF1, France Télévision, MCM, Stellia, Vivolta, NT1, No Life, Discovery Channel…among others). 
Problem  
Result  
Media Type Television & Cinema
Length
Soundtrack RZA & The Black Keys
Sound Production
Account Manager
Responsable de budget agence
Account Manager
Account Manager
Executive Creative Director
Directeur artistique
Copywriting
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Producteur, maison de production
Post Production
Head of TV
Réalisateur
Cinematography
Directeur de la production
Habilleuse / styliste
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Effets spéciaux
Effets spéciaux
Musique
Music
Musique
Sound Producer
Audio Engineer
Studio d'enregistrement else

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