| Title | Parallel Lines |
| Agency | ONEVOICE London |
| Campaign | Parallel Lines |
| Advertiser | Philips |
| Brand | Philips |
| Posted | July 2011 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Problem | In a highly competitive TV market Philips' media budget is 10-15 times less than its rivals. The campaign needed to span seasonal sales peaks and demonstrate product functions in an emotive way to raise brand consideration. |
| Result | Annual Philips TV web site KPIs exceeded within the first 7 months of the campaign's launch, contributing to a 3.4% increase in brand consideration. |
| Media Type | Case Study |
| Chief Creative Officer | Neil.A Dawson |
| Copywriter | Sam Oliver |
| Art Director | Shishir Patel |
| Account Manager | Zoe Hinckley |
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