Plan International - "She'll Learn"

AMV BBDO

AMV BBDO London, United Kingdom

8604

Title	She'll Learn
Agency	AMV BBDO
Campaign	Because I Am A Girl
Advertiser	Plan International
Brand	Plan International
Date of First Broadcast/Publication	2012 / 9
Business Sector	Charities, Foundations, Volunteers
Story	The first of the two films is shot by Sara Dunlop of Rattling Stick in a documentary-style, and features Sunshine, a young girl who was living with her family in the street slums of the Philippines’ capital of Manila. (Subsequent to the filming of the ad, Sunshine and her family were rehoused and provided with financial support for food and education by a local government agency.)
Problem	Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - ‘Because I Am A Girl’ – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised.
Media Type	Television
More Information	http://www.raiseyourhandnow.com
Audio Post Production	750mph
Post Production	Finish TV
Production Company	Rattling Stick
Post Production	The Lab
Photographer	Emma Hardy
Director	Sara Dunlop
Agency Producer	Sophie Delaney
Agency Producer	Angela Elini
Account Manager	Anne Benveniste
Account Manager	Helen Rae
Account Planner	Katie Dallas
Account Planner	Tom Johnstone
Art Director	Adam Whitaker
Art Director	Michael Jones
Copywriter	Charlotte Adorjan