| Title | Encounter |
| Agency | Ogilvy UK |
| Campaign | Encounter |
| Advertiser | Unilever |
| Brand | Impulse |
| Posted | April 2000 |
| Business Sector | Fragrances, Perfumes & Toilet Waters |
| Tagline | Men can't help acting on Impulse. |
| Story | A funky Impulse girl is walking sassily down Old Compton Street in Soho, all around are a mixed but predominantly gay crowd. Her clothes and attitude are urban. 2 men are walking down the same street hand in hand. They're obviously gay and they both are very handsome. One of the guys isn't really looking where he's going and bumps into the girl, sending her groceries flying. he apologises and bends down to help her pick up her groceries. They suddenly find temselves close to eatch other. He catches her scent in the eyebrow. It seems to be the begining of a mutual attraction. We get the feeling they're both cool enough to have some fun just flirting. The guys boyfriend looks down on the pair, he's smiling now, laughing at his friend's flirtation. They both stand up and the girl says thanks. The guy looks back and smiles cheekily at her. The scene fades out and a can of Impulse appears. Along with the endline "Men can't help acting on Impulse. Finally the girl walks off laugthing to heself. |
| Media Type | Television |
| Length | |
| Market | South Africa, South America, Europe |
| Soundtrack | The Female of the Species |
| Creative Director | Patrick Collister |
| Copywriter | Justin Hooper |
| Art Director | Christian Cotterill |
| Agency Producer | Cressida Luxton |
| Director | Jeff Stark |
| Director of Photography (DOP) | Jeff Stark |
| Actor / Celebrity | Sara Melsom |
| Production Company | Stark Films |
| Music | Hit and Run Music |
| Actor / Celebrity | Giovan Hurcomb |
| Actor / Celebrity | Quentin Crisp |
| Actor / Celebrity | Arturo Borges |
| Actor / Celebrity | Clinton Erlich |
| Actor / Celebrity | David Hayes |
| Actor / Celebrity | Guillermo |
| Music | Space |