Title | The new 2013 Ram 1500 Launch |
Agency | Publicis Sapient |
Campaign | The new 2013 Ram 1500 Launch |
Advertiser | Ram Trucks |
Brand | RAM |
Date of First Broadcast/Publication | 2012 / 4 |
Product | 1500 |
Business Sector | Cars |
Story | The new 2013 Ram 1500 was one of Ram’s most important launches in years. We were asked to create a strategic, engaging, integrated platform on which to build excitement leading up this launch. We did so by starting with a big idea, then building beneath it, a robust seamless campaign featuring a landing page, a 3D CGI experience, a film series, and a promotional contest. |
Media Type | Case Study |
Length | |
More Information | www.ramtrucks.com/en/2013/ram_1500/ |
Creative Director | Alan Pafenbach |
Associate Creative Director | Giancarlo Pisani |
Copywriter | Dave Kuhl |
Copywriter | Adam Cote |
Art Director | Jim Ballard |
Designer | Josh Eaker |
User Experience Designer | Enoila Oluwule |
User Experience Designer | Kunal Bhatia |
Developer | Joe Morgan |
Developer | Joe Carpenito |
Developer | Alvin Crespo |
Developer | Tim Lawrence |
Quality Assurance | Ramanakumar Chilla |
Strategy | Scott Karambis |
Strategy | Alyssa Ackerman |
Account Executive | Nakia Reeves |
Account Executive | Gina Lovisa |
Producer | Ben Tischler |
Project Manager | Nathaniel Bennett |
Project Manager | Logan Benson |
Associate Creative Director | Pete Valle |
Creative Operations | Andrew Zuehlk |
Legal | Saska Antoski |
Business Consultant | Jess Harper |