Scott Karambis
Group Strategy Director at FCB New York
Boston, United States
TitleThe new 2013 Ram 1500 Launch
Agency
Campaign The new 2013 Ram 1500 Launch
Advertiser Ram Trucks
Brand RAM
Date of First Broadcast/Publication 2012 / 4
Product 1500
Business Sector Cars
Story The new 2013 Ram 1500 was one of Ram’s most important launches in years. We were asked to create a strategic, engaging, integrated platform on which to build excitement leading up this launch. We did so by starting with a big idea, then building beneath it, a robust seamless campaign featuring a landing page, a 3D CGI experience, a film series, and a promotional contest.
Media Type Case Study
Length
More Information www.ramtrucks.com/en/2013/ram_1500/
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