Sean Harrison
Creative Director at MetropolitanRepublic
Johannesburg, South Africa
TitleBlue Light Brigade
Agency
Campaign Blue Light Brigade
Advertiser Nando's
Brand Nando's
Date of First Broadcast/Publication 2014 / 8
Business Sector Restaurants & Fast Food
Tagline Just another day
Story The commercial tells the story of four grand ministerial cavalcades racing along city roads to an unlikely meeting at a single intersection.
A fiery dispute ensues as their entourages argue about who is more important and who should have the right of way, until the tension is diffused in a humorous and quintessentially South African way.
Philosophy Using hyperbole, the advertisement takes a compelling and truthful look at a contemporary South African debate. In true Nando’s style, it makes viewers laugh out loud while reminding them of their reality and firing up public discussion. 
Media Type Television & Cinema
Length
Executive Creative Director
Creative Director
Creative Director

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