| Title | Chabal Le Duel |
| Agency | Buzzman |
| Campaign | Chabal Le Duel - Orange |
| Advertiser | Orange |
| Brand | Orange |
| Posted | December 2008 |
| Product | OrangeFoot |
| Business Sector | Telecommunications Services |
| Tagline | www.chabal-le-duel.com |
| Story | View a viral video on a website and control it with your cellular phone? This new technology was at the heart of the campaign by Orange to promote their OrangeFoot broadcasting service. Using internet and telecommunications media, you can help rugby champ Sebastien Chabal kick a penalty shot. After providing info online, you get a call from Chabal asking you what direction to aim the shot. Then choose by pressing certain buttons on your mobile. The clever mix of advertising meant that the buzz was indeed a goal reached. The campaign won several honors at the Festival de la Publicité de Méribel in 2008. |
| Media Type | Case Study |
| Length | |
| Creative Director | Georges Mohammed-Chérif |
| Executive Officer | Anne-Cécile Ladegaillerie |
| Art Director | Sébastien Partika |
| Copywriter | Edouard Olhagaray |
| Costume Management | Yasmina Abdelilah-Bauer |
| Marketing & Sales Director | Salomon Cohen |
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