Seijo Kawaguchi
Art Director at Tugboat
Tokyo, Japan
TitleMomotaro Episode 0
Agency
Campaign Peach boy
Advertiser Suntory
Brand Pepsi Zero
Date of First Broadcast/Publication 2014 / 3
Business Sector Soft Drinks, Tonics
Tagline Forever Challenge
Story Pepsi has been famous for always being a challenger brand. They made “2nd” in the category a cool thing. In Japan, there’s a folk tale of hero who symbolizes “challenge”, his name is Momotaro (Peach boy). He was born from a peach. One day, along with his new friends, dog, monkey and pheasants, they teamed up to fight the big bad red demon. Yes, just like the rival who Pepsi has always been battling with. The story was perfect to built the brand for it’s new “Pepsi Zero” product line. You will enjoy the popular folk story from the real brand point of view on this campaign series. The spectacular story will continue through out the year, the next spot is scheduled around May 2014. Stay tuned!
Philosophy In Japan, there’s a folk tale of hero who symbolizes “challenge”, his name is Momotaro (Peach boy). He was born from a peach. One day, along with his new friends, dog, monkey and pheasants, they teamed up to fight the big bad red demon. Yes, just like the rival who Pepsi has always been battling with.
The story was perfect to built the brand for it’s new “Pepsi Zero” product line. You will enjoy the popular folk story from the real brand point of view on this campaign series.
Problem Pepsi has been famous for always being a challenger brand. They made “2nd” in the category a cool thing.
The objective of the campaign was how to communicatete the new challenge with their new product.
Result The spectacular story will continue through out the year, the next spot is scheduled around May 2014.
Media Type Television
Length
Soundtrack Same 'Ol
More Information http://www.pepsi.co.jp/momotaro/
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Director
Director of Photography (DOP)
Producer
Producer
Agency
Media Agency
Production Company
Music The Heavy

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started