Backus SABMiller - "Eat"

Y&R Lima

Y&R Lima Lima, Peru

8510

Brand: Backus SABMiller
Country: Peru

Advertiser: Backus SABMiller

Title	Eat
Agency	Y&R Lima
Campaign	Eat
Advertiser	Backus SABMiller
Brand	Backus SABMiller
Posted	September 2012
Product	Cristal Beer
Business Sector	Beers, Ciders, Lagers
Story	The spot does not regard chefs as the sole protagonists and beneficiaries of this boom, nor does it focus its attention on how delicious their creations are. Instead, it presents Gastón Acurio, the main promoter of this vision of Peruvian gastronomy, as an MC opening and closing a speech that extrapolates various connotations of the verb “eat” towards the different angles and links this gastronomical phenomenon reaches, triggering the active participation of the people.
Philosophy	A manifesto by Y&R on the boom of the Peruvian cuisine conquering palates around the world and whose social role largely transcends a simple sampling of dishes and recipes, having a major impact on national identity, cohesion and pride, as well as progress and revalorization of all stakeholders within the culinary production chain.
Media Type	Television
Account Director	Sandra Zarak
Account Planner	Eduardo Grisolle
Production Manager	Daniel Ramirez Gastón
Copywriter	Flavio Pantigoso
Art Director	Christian Sánchez
Executive Creative Director	Flavio Pantigoso
Account Supervisor	Javier Acosta
Account Assistant	Pamela Rojas
Production Company	Señor Z
Director	Bacha Caravedo
Director	Daniel Higashionna
Director of Photography (DOP)	Fergan Chávez
Executive Producer	Mapi Jiménez
Technical Director	Edmundo Febres
Production Company	Del Mate Producciones
Editor	Chino Pinto
Post Production	Makaco
Audio Engineer	Ruidos Amaestrados
Advertising Manager	Nino Garboza
Advertising Manager	Sandra Canny
Advertising Manager	Soe Saldaña